Hip-hop has seen a number of high-profile “beefs” in its lifetime that have shaped the genre and the entertainment industry as a whole.
Tupac vs. Biggie. Jay-Z vs. Nas. 50 Cent vs. Ja Rule. And now, we have the beef of the young year: Iggy Azalea vs. Papa John’s, facilitated via Twitter.
No, Papa John isn’t the name of an up-and-coming rapper from Queens. That would be Papa John’s, the Kentucky-based pizza chain.
It all started when Iggy (the rapper behind that awful song “Fancy” that was stuck in your head all summer, and the butt of countless Twitter jokes) began tweeting at Papa John’s account:
Clearly, Miss Azalea was unhappy with the customer service she received from Papa John. All she wanted was a cheese pizza, and in return she had her personal phone number circulated among fans who were just dying to speak with her. Lifestyles of the rich and famous, amirite?
Now, when all this was unfolding, aside from wondering why Iggy wouldn’t just use the number of someone from her crew (or literally anyone other than herself) to order the pizza, I was also interested to see how Papa John’s would respond to the situation. While Iggy may not be the most respected artist in the industry, she does have more than 4 million followers on Twitter, which is nothing to sneeze at. The longer Papa John & Co. waited to resolve the situation with Azalea, as petty and meaningless as it may have seemed, the worse it looked for the chain.
Papa John’s took more than two hours to respond, and when they did, they attempted to make light of the situation by referencing one of Iggy’s songs:
Needless to say, Azalea was not impressed.
She continued by going on a bit of a rant against Papa John’s, citing data breach and criticizing the company’s unprofessional handling of the situation.
In my opinion, Papa John’s handled this situation almost as poorly as they possibly could have. Despite the fact that Iggy Azalea moronically gave out her own personal information to order a pizza, her information was indeed stolen, and the company was at fault. Instead of responding appropriately by contacting Azalea to resolve the situation, they attempted to make a (really lame) joke, which only made them look worse.
I’m no social media expert, Papa John, but I’m going to say it would behoove you to try your best not to piss off customers with a few million Twitter followers. Iggy’s displeasure with her experience with the chain (and her willingness to tweet through it), generated in a massive amount of negative publicity for the brand. And it all could’ve been avoided if they would’ve just slid in the girl’s DM’s and squashed the beef in private.